First published at White Echo on June 8th, 2011.
There is a lesson to be learnt for all businesses – small, medium or large – and that is; it’s not about your budget. It’s about implementing social media strategies with the assistance, advice or actual management from a professional company. At White Echo, that’s exactly what we do. People need to move beyond the idea that just because social media is relatively free to join and use, they should do it themselves. You’d never run a business without some form of advice from an accountant, or a bank manager, or a marketing manager, so you shouldn’t jump into social media without some sort direction. If you do, you’ll be likely to trip up. And if you’re lucky enough not to, that’ll be because your business is going entirely unnoticed.