The Footy Show – Traditional Media, Embracing New Media

First published at White Echo on June 2nd, 2011. 

I should know by now that working in social media is full of surprises. Every time I read a new statistic, I’m blown away. Every time I see a new figure relating to social media growth, I’m gobsmacked. So last night, witnessing The Footy Show roll over 200,000 Facebook ‘likes’, I shouldn’t have been as surprised as I was. Except I just couldn’t help it – I was stunned.

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