First published at White Echo, on September 6th, 2011.
We’ve been banging on about the importance of blogging for quite some time now at White Echo. As our CEO Jeff White repeatedly says, “Content is King.” Whether you own a business, or are an individual looking to raise a profile, blogging is a wonderful avenue to open up a new conversation with your fans and customers, and to offer an insight into your business and yourself.
Blogging will raise your profile. It will drive more traffic to your website. It will deliver and provide, over time, trust in your brand, and yourself. It will result in more sales for your business.
To read more, click here.